Cheese Bar DSM

This portfolio showcases the collateral materials I developed for the Cheese Bar and Cheese Shop of Des Moines, illustrating my extensive involvement from the very beginning of these businesses.

Since their inception, I have played a crucial role in shaping their branding efforts, contributing to everything from the creation of the logo and brand identity for the Cheese Bar to the design and execution of various collateral materials for both establishments. My work has encompassed a wide range of design elements, ensuring a cohesive and impactful brand presence across all platforms.

The design concept for both the Cheese Bar and Cheese Shop revolves around the use of bold, vibrant colors paired with clean, legible typography. This approach not only creates a striking and memorable visual identity but also ensures clarity and ease of communication. The goal was to develop a brand aesthetic that is both visually appealing and functionally effective, capturing the essence of the businesses while resonating with their target audience.

Throughout this project, I focused on creating a seamless and engaging visual experience that reflects the unique character of the Cheese Bar and Cheese Shop. The materials featured in this portfolio demonstrate my commitment to delivering high-quality design solutions that drive brand recognition and customer engagement.