Packaging, Direct Mail, Health Care

This portfolio showcases my package and collateral design work for ACH Foods’ various product lines, including Spice Island, Weber Seasonings, Tone’s Spices, and Argo.

For each brand, I developed unique and cohesive packaging that not only enhances the visual appeal but also communicates the brand’s essence and values effectively. The designs emphasize clarity, brand recognition, and consumer engagement, ensuring that each product stands out on the shelf while providing essential information in a visually pleasing format.

This direct mail piece was designed for Electric Fetus Record Shop in Minneapolis, MN, to promote Record Day, a global annual event celebrated by local record shops.

The design serves a dual purpose. Firstly, it pays homage to the 1960s music scene, capturing the vintage vibe that aligns perfectly with Electric Fetus’ brand identity. Secondly, it aims to create a collectible piece that record enthusiasts would value and share, rather than discard.

The finished piece is crafted to the dimensions of a 45 RPM record, with an inserted “record” detailing all the event information for Record Day. This unique and nostalgic approach not only grabs attention but also enhances engagement, encouraging recipients to hold onto it and spread the word among fellow music lovers.

This portfolio showcases direct mail and collateral materials designed for Hearst Magazines, specifically for Food Network Magazine, Good Housekeeping, and HGTV Magazine.

Each piece was carefully designed to align with the unique branding and content focus of each magazine, ensuring a cohesive and appealing presentation. The integration of visually appealing graphics, compelling copy, and strategic calls to action helped drive subscription rates and enhance brand loyalty among readers. These direct mail campaigns successfully showcased the distinct personalities of Food Network Magazine, Good Housekeeping, and HGTV Magazine, making a significant impact on their respective audiences.

The primary objective of this direct mail campaign was to raise awareness about Iowa Telecom’s services and special offers, emphasizing the company’s commitment to reliable and affordable telecommunications solutions tailored for local communities.

The direct mail campaign was distributed to households and businesses in targeted areas, ensuring that each piece reached the intended audience. The design was optimized for both physical mail and digital formats, allowing for a cohesive multi-channel marketing approach.

The campaign successfully increased brand awareness and engagement within the targeted communities. The personalized and locally-focused approach resonated well with recipients, leading to a noticeable uptick in inquiries and new service sign-ups. By emphasizing Iowa Telecom’s dedication to serving the unique needs of smaller, underserved communities, the direct mail campaign effectively strengthened the company’s presence and reputation in the region.

This portfolio showcases the collateral materials designed for two health care companies, Blue Shield and Alignment Health. These materials were created to support their marketing efforts, enhance brand visibility, and provide valuable information to their respective audiences.

Each piece of collateral was carefully designed to align with the unique branding and messaging of Blue Shield and Alignment Health. The use of cohesive design elements, clear messaging, and visually appealing layouts helped to effectively communicate the benefits and values of each company.

By providing clear, accessible, and engaging materials, the collateral not only enhanced brand visibility but also fostered trust and loyalty among members. These efforts resulted in increased engagement, higher enrollment rates, and a stronger connection between the companies and their communities.